Slew of events to add buzz to F1

April 15, 2008
Slew of events to add buzz to F1
By Hong Xinyi

A DIZZYING array of events will ride shotgun with the Singapore Grand
Prix when it motors into town in September.

Tourism officials and the private sector have lined up everything
from jazz concerts to float parades to capitalise on the influx of
visitors expected for the Formula One weekend, which runs from Sept
26 to 28.

To date, eight events have been arranged under the banner of the
Singapore Grand Prix Season, which takes place from Sept 20 to Oct 5.

More events are expected to be announced, and the season will be
promoted through advertising campaigns in regional markets such as
Australia, China and India, said the Singapore Tourism Board (STB).

Ms Lynette Pang, director of cluster development (events and
entertainment) for STB, said planning for the event started last
year.

'By encouraging the private sector to organise or coincide their
events with the season, we hope not only to up the buzz in
Singapore's events and entertainment calendar... but also to give
stakeholders a greater sense of participation in Singapore's first F1
race,' she told The Straits Times via e-mail.

Mr Adrian Hobbs, chief executive of events company One Lifestyle
Group, is bringing in jazz singer Diana Krall for a concert at the
Marina at Keppel Bay - one of the key events of the season.

The company will also be sailing in a luxury yacht to host private
parties for clients at the same venue.

It hopes to launch a jazz festival during next year's F1season.

'I envisage a clamour for luxury events during the Singapore Grand
Prix,' said MrHobbs.

'By next year, there should be an even bigger smorgasbord of
activities.'

EastLiving.com.sg

Contact Stuart Chng: (65) 9691 9907
Email: stuart.chng@eastliving.com.sg

EastLiving - Singapore Property and Real Estate DB